InnerHour Digital Communities UX Case Study



Competitive Analysis

Insights from Competitive analysis

  • Emoji or sticker use — Apps mentioned above don’t have this feature. Innerhour can use its help bot Allie for stickers. This community feature intends to create a sense of support using empathy. In real-life interactions we have various nonverbal communications through gestures but when things get virtual emojis and stickers can be used to fill this void. Also, the constant use of emoji will bring brand recall.
  • Like feature in comments. I observed that in 7 cups there is a like feature in comments. But once things get liked once they can’t be unliked. This can generate an unwanted experience as in someone is sharing some pain to be free from their burden but by mistake, someone liked the comment and is unable to unlike it. This will create an unwanted bad experience for the user while he/she is vulnerable.

Literature Review Insights

  • Peer support has a long tradition in informal services and may complement mental healthcare promoting recovery orientation and destigmatization.
  • Reflecting the values and principles of informal peer support and of trialogue activities of service users, carers and professionals could help improve mental health services.
  • Key elements of Peer Support in mental health include that it is built on shared personal experience and empathy, it focuses on an individual’s strengths not weaknesses, and works towards the individual’s wellbeing and recovery.
  • Though the language of peer support is relatively new in the UK, in practice self-help groups and mutual support has been around for many years. In Canada and the USA
  • Peer supporters can help their peers with the issues like addiction, anxiety, depression, bereavement/divorce, relationship problems, dementia and many other mental health conditions.


Durgesh Kumar 🙍‍♂️

  • Unable to share feelings with the fear of being judged.
  • Constant burden of the stack of bad feelings.
  • To be anonymous while sharing thoughts.
  • To feel valued.
  • None

Sammer Joshi 🤵

  • Can’t access peer support physically due to pandemic waves.
  • A platform to access peer support virtually
  • He has some experience with this, and his experience gives him the potential to support others as well.

Journey Map

Durgesh Kumar

Sammer Joshi

Community Features

  • Browse and join groups.
  • Explore, save and share stories.
  • Engage in group chat rooms.
  • Earn badges.

User Flow

Edge Case:

  • Other users or the user disobeys the guidelines and creates conflict. The user might leave in the middle of the journey.

Error Case:

  • While creating the unique id the users might have an error of the existing user id.

Information Architecture


Paper Wireframes

Lo-Fi Wireframe


Final UI

Future Scope (Group Therapy)

Opportunity for organization:

  • Will give additional capital gain from therapy subscriptions.
  • With a demo session, users can get motivated for paid members of the app.

Benefits for users:

  • It will increase human-to-human interaction for users while making them anonymous.
  • Users can get professional help while being in a group.

Some Concerns:

  • Screening of users to assess that they are good enough for group therapy.
  • Categorizing groups based on problems so that groups will be connected.
  • A cohort model for therapy subscriptions can be used. Adding new members to a group will cause problems.
  • Making small groups of 8–10 or according to the mental health leader competency to manage users and give maximum value.
  • Monitoring each group member and personal interaction.
  • Can give group activities like breathing, guided imagery.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store