Emotion in E Gift Card

  • To gift his niece
  • Don’t miss out on gifting her niece due to his work (fear as a motivation)
  • Add value to her niece by gifting in a short time.
  • Establishing a transaction of emotions through this activity.
  • His work responsibilities made him unable to plan a gift for the event. Also, there is a distance between them.


Role of multiple senses in a physical context

Physical Card

Strong Messaging

Few problems with the physical approach

Bringing emotion into a digital context

Value of gifting envelops

Digital scratch cards

Touch as a feedback

Audio as a catalyst

Link for Flows & Screens



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